Things Musicians Should Be Investing Money In
Your music is your business, and every great business owner invests in their craft. To make music a full-time gig, artists need to take advantage of every revenue stream available. Learning to make smart investments will not only help you secure a stable income, but also increase your chances of making it in this industry and give you more time to focus on what really matters… making great music.
Branding is everything. Aside from your actual music, your brand is what makes you unique. It’s what sets you apart from a landscape that is oversaturated with talent and jam-packed with artisans just like you.
Your branding is what connects you to your audience and secures your space in whatever niche you fall into. Great branding can get you press coverage, sell concert tickets, increase engagement on social media, and really make a name for yourself in this crazy industry.
Not sure where to start?
- “Why do you do what you do?”
- “What makes you unique?”
- “What do you represent as an artist?”
Whether you’re a British Death-Metal group or a Folk-Funk duo from Tennessee, your branding should not only represent you but strengthen what your sound already does.
Mixing isn’t the last step of the production process! Proper mastering is a crucial step artists tend to skip all too often. Quality mastering ensures your music will sound the best it possibly can wherever it gets played. — Think of mastering as the icing on the cake.
As we’ve all heard a hundred times before, first impressions are everything. When promoters, booking agents, managers, fans, etc. see a picture of you online, you want that photo to accurately represent you. Having great quality photos (and videos) of you and/or your band could be what makes or breaks your chance of being booked at that amazing venue or signing a deal with that perfect indie label.
Don’t limit your chances of getting that next amazing opportunity by having a low-quality online presence. Make sure your photos and videography are professional quality to ensure your first impression is a good one.
- Hiring a professional to help you with this is a great start, but you should always make sure their vision aligns with yours beforehand. Your authenticity is what makes you stand out. When the time comes, you want to already be prepared with ideas and ready to collaborate to create something uniquely yours.
This imagery is what the industry will look to when considering you for bigger opportunities. — Put your best foot (and face) forward!
From social media ads on Facebook, Instagram and Twitter to ads on platforms like Spotify or YouTube, you’ve got numerous opportunities to take advantage of. What it boils down to is where your audience currently consumes your content and where you want them to be.